Coach K’s Blog

I like to buy stuff.  In fact, I LOVE to buy stuff.

My wife likes to buy stuff.

I bet you like to buy stuff, too.  The people you sell to probably even like to buy stuff.

But not too many of us like to be SOLD.

There’s a very specific distinction between the two.  There’s a difference in the EXPERIENCE between buying something and being SOLD. It’s an issue of control.

Take a peek at the video below to learn 4 KEY WORDS to keep in mind during the selling process.