I like to buy stuff. In fact, I LOVE to buy stuff.
My wife likes to buy stuff.
I bet you like to buy stuff, too. The people you sell to probably even like to buy stuff.
But not too many of us like to be SOLD.
There’s a very specific distinction between the two. There’s a difference in the EXPERIENCE between buying something and being SOLD. It’s an issue of control.
Take a peek at the video below to learn 4 KEY WORDS to keep in mind during the selling process.